Real estate · Lead generation

Real estate cases by country

Campaigns for agencies and developers in Dubai, Thailand, Bali, Turkey, Georgia and Europe — what was launched, how leads were qualified and which deals closed.

cases: 36
locations: 9

Showing 36 of 36

Thailand · Pattaya Agency

from 4 deals in 1.5 months: $1,090,000
high-quality leads against the KPI: 54%

Pattaya: 4 deals worth $1,090,000 in 1.5 months

Paid campaigns in Russian and English for luxury apartments: 250 leads, 54% of them high quality, and a single sale of $754,000.

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Thailand · Koh Samui Agency

from 3 deals in a single month: $570,000
of leads met the KPI quality bar: 57%

Koh Samui: 3 deals worth $570,000 in one month

Russian-language campaigns for a Koh Samui agency: 125 leads in a month, 57% of them high quality, and 3 closed deals.

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Thailand Agency

from 3 deals in 3 weeks: $1,170,000
high-quality leads against the KPI: 55%

Thailand: $1,170,000 from 3 villa deals in 3 weeks

Family villas advertised in Russian and English: 138 leads in 3 weeks, a 1-minute first response and an average deal of $390,000.

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Dubai Agency

from 4 off-season deals within a month: $1,180,000
of leads met the narrow quality KPI: 51%

$1,180,000 from 4 off-season deals in Dubai in a month

A month of Russian-language ads in Dubai’s low season: 143 leads, 51% of them high quality, and 4 deals averaging $295,000.

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Bali Agency

from 5 deals in 24 days of work: $675,000
high-quality leads against the KPI: 53%

Bali: 5 deals worth $675,000 in 24 days

Russian- and English-language campaigns for apartments: 136 leads, 53% of them high quality, and 5 sales averaging $135,000.

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Bali Developer

from 2 deals in one month: $1,090,000
share of high-quality leads in the KPI: 53%

Bali: 2 deals worth $1,090,000 for a premium developer

Static ads for Russian-speaking investors in luxury Bali property: 146 leads in a month and 2 sales averaging $545,000.

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Turkey Agency

from 2 deals in 16 days: €522,000
high-quality leads against the KPI: 51%

Turkey: 2 deals worth €522,000 in 16 days

Russian-language campaigns for an agency in Turkey: 104 leads in 2 weeks, 51% of them high quality, and 2 sales averaging €261,000.

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Dubai Agency

from 3 deals in a month, mid-crisis: $1,650,000
of leads rated high quality against the KPI: 49%

Dubai in a crisis: 3 deals worth $1,650,000 for an agency

Russian- and English-language campaigns during a crisis: 124 leads in a month, 49% high quality, and 3 deals averaging $550,000.

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Georgia Agency

reached the agency in one month: 192 leads
qualified leads against the overall KPI: 62%

Georgia agency closes 7 property deals in a month

Campaigns in Russian and English plus AI lead qualification: 192 leads, 62% qualified, 7 deals at a $60,000 average ticket.

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Thailand Agency

delivered to the client in 2 months: 263 leads
high-quality leads against the KPI: 48%

Thailand: 4 deals and a rebuilt sales process in 2 months

Ads in Russian and English for 4 projects plus an AI copilot in the CRM: 263 leads, 4 deals worth $1,225,000, brokers 3x faster.

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Bali Developer

received by the developer in one month: 102 leads
high-quality leads against the KPI: 50%

Bali: 3 deals and 20 active clients in one month

Video ads for investment property in Russian and English: 102 leads, 3 deals worth $430,350 and 20 clients still in talks.

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Oman Agency

delivered to the client in 3 weeks: 63 leads
high-quality leads against the KPI: 42%

Oman: 2 deals at a 3% conversion rate in 3 weeks

A Dubai agency tested its new Oman office with English-language ads: 63 leads, 42% high quality, 2 deals averaging $206,000.

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Turkey Agency

delivered to the client in 1.5 months: 250 leads
high-quality leads against the KPI: 49%

Turkey: €980,000 from 4 deals in 1.5 months

Premium-segment campaigns in Russian: 250 leads, 49% of them high quality, and 4 deals averaging €245,000 each.

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Thailand · Phuket Agency

in 2 months across the ENG and RU segments: 715 leads
high-quality leads against the KPI: 45%

Phuket: 9 deals worth $1,677,000 in 2 months

200 video creatives, 16 quiz landing pages and AI lead qualification: 715 leads and 9 deals at an average of $186,330.

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South Cyprus Agency

delivered in 13 days: 55 leads
high-quality leads against the KPI: 52%

Cyprus: 2 deals worth €735,000 in 13 days

A young family agency put English-language ads to the test: 55 leads in 13 days, 52% of them high quality, and 2 closed deals.

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Dubai Agency

of leads met the narrow quality KPI: 40%
handled by the sales team every day: 15–30 leads

Dubai, 6 language groups: 8 deals worth $2,283,000

Six language groups tested for a Dubai agency: 200 ad groups, 50 creatives, 40% high-quality leads and 8 deals worth $2,283,000.

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Montenegro Agency

in 3 weeks of campaigns: 160 leads
a day handled by the client’s sales team: 7 leads

Montenegro: €1,500,000 from 2 deals in 3 weeks

Russian-language ads for a Montenegro agency: 160 leads in 3 weeks and a €1,000,000 deal closed 17 days after launch.

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Montenegro Agency

leads in one month of campaigns: 428
average deal size: €230,000

Montenegro: €1,635,000 from 7 deals in a month

Campaigns in Russian and English for 4 projects: 428 leads in a month, 51% of them high quality, and 7 closed deals.

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Spain Agency

leads a day worked by the sales team: 5–7
average deal size: €450,000

Spain: €1,350,000 from 3 deals in a month

English-language campaigns for 3 projects: 150 leads, 42% of them high quality, and 3 deals averaging €450,000.

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Bali Developer

from lead to deal: 14 days
leads a day handled by the client’s sales team: 20

Bali: more than 7 deals worth $1,285,000 for a developer

English-language campaigns for a Bali developer: 250 qualified leads in 3 months, a $170,000 average deal and 8,835 bots filtered out.

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Dubai Agency

average value of the closed deals: $387,500
leads delivered by the time of publication: 80

Dubai: 4 deals worth $1,550,000 within the first month

Russian-language campaigns for a Dubai agency: 4 deals worth $1,550,000 before month one was over, at an average of $387,500.

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Dubai Agency

average value of a closed deal: $800,000
of leads met the narrow quality KPI: 41%

Dubai: $9,500,000 from 17 deals in a year of campaigns

A year of campaigns for a Dubai agency: 2,400 leads, 41% of them high quality, and 17 deals averaging $800,000.

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Dubai Agency

average value of the closed deals: $260,000
of qualified leads turned into a deal: 4%

Dubai: 2 deals and 50+ warm clients in a month

English-language campaigns for a Dubai agency: 100+ leads in a month, 53% of them high quality, and 2 deals averaging $260,000.

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Georgia · Batumi Agency

average ticket across the closed deals: $100,500
of qualified leads turned into deals: 8.7%

Batumi: 6 closed deals in one month

Russian-speaking buyers for Batumi property from $45,000: 220+ leads in a month, 46% high quality, 6 deals at a $100,500 average ticket.

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Turkey Agency

warm and hot leads in the next cohort: 45
leads a day from the campaigns handled by the sales team: 6

Turkey: 3 deals and 45 warm leads in under a month

Russian-language campaigns for an agency in Turkey: 100+ qualifying leads, 3 closed deals and 45 warm and hot leads still in the pipeline.

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Dubai Agency

warm and hot leads in the next cohort: 20
of leads high quality under narrow KPI criteria: 40%

Dubai: a $353,000 deal 10 days after launch

English-language ads for a family team of brokers: 50+ target leads, 40% high quality and a sale closed 10 days into the campaign.

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Thailand · Phuket Agency

leads delivered to the client: 100
campaign leads a day worked by the sales team: 3–4

Phuket off-season: 2 deals and 51 warm clients in a month

Russian-language campaigns for a Phuket agency in the low season: 100+ target leads, 2 closed deals and 51 warm prospects.

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Dubai Agency

average value per closed deal: $230,000
of leads rated high quality against the KPI: 50%

Dubai: 3 deals before the first month was out

Russian-language campaigns for a full-service Dubai agency: 3 deals averaging $230,000, the first 10 days after launch.

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Dubai Agency

average check across the deals: $880K
of leads high quality against the KPI: 35%

Dubai: 4 deals worth $3,500,000 for an agency

Campaigns in English, Russian, French and Arabic: 350 leads, 35% of them high quality, and 4 deals averaging $880,000.

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Dubai Agency

leads delivered over the campaign: 130
high-quality leads against the KPI: 52%

Dubai: $1,660,000 from a single deal

Video ads and quiz funnels for a Dubai agency: 130 leads, 52% high quality and a first deal worth $1,660,000.

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Turkey · Istanbul Agency

average value of the deals closed: $270,000
high-quality leads against the KPI: 55%

Istanbul: 4 deals worth $1,080,000 in 1 month

Paid traffic into the Istanbul market for an international agency: 100 leads, 55% of them high quality, and 4 sales averaging $270,000.

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Thailand · Phuket Agency

deals closed from the campaign leads: 27
conversion from lead to deal: 3%

Phuket: 27 deals worth $4,000,000 in 1 year

A year of paid campaigns and a CRM built from scratch for a boutique agency: 900 leads, 3% conversion to deals, $4,000,000 in sales.

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Georgia Developer

deals closed, not counting the cohort: 10+
leads delivered over the period: 2,000+

Georgia: scaling a developer to 500+ leads a month

Ads in Russian and English, a sales quality audit and CRM automation: 2,000+ leads, 572 fraud leads blocked, 10+ deals closed.

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Georgia · Batumi Developer

return on marketing investment (ROMI): 2,000%
of leads converted into deals: 2.5%

Batumi: 22 sales with 2,000% ROMI from cold traffic

A luxury developer in Batumi: 900+ quality leads, 2.5% lead-to-deal conversion and $20 of profit for every dollar spent.

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Bali Agency

leads delivered over the whole engagement: 330+
return on marketing investment (ROMI): 5,347%

Bali: +20% sales and 4 deals in the 1st month

46+ ad groups, 5 landing pages and a follow-up call flow for an established Bali agency: 5 deals and an ROI of 5,247%.

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Georgia · Batumi Developer

leads delivered over the whole project: 1,192
high-quality leads against the overall KPI: 52%

Batumi: 35%+ qualification rate and 4 deals in 1 month

A fast-growing Batumi developer: 1,192 leads, 35%+ of them qualified, 327 fraud leads blocked and 30 leads a day for sales.

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