Off-season lead generation for a Dubai agency: $1,180,000 from 4 deals in one month

Context

A Dubai real estate agency selling property in two projects to Russian-speaking buyers. The campaign ran outside the peak season.

The project was carried out under an NDA, so the agency and the projects are not named here. The results are reported exactly as the campaign delivered them.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Build a steady flow of at least 100 qualified leads a month from the Russian-speaking segment

What we launched

14 ad groups in rotation

We prepared 16 original video creatives, and every ad platform got its own extended customer journey map (CJM).

2 branded landing pages

Each of the two projects promoted in the campaign received a landing page in its own visual identity.

Anti-spam protection

More than 22 devices and 54 IP addresses were blocked from seeing the ads, and 1,438 bots and non-target clicks were filtered out before they could reach the main landing page.

Automation and AI qualification

Leads go straight into the CRM, a Telegram chat flags every new request, a Google Sheet stores the lead base, and an AI qualifier works through inbound leads from all channels 24/7.

Results

• Traffic 143 leads

  brought in by the campaigns within one month

• Deals 4 deals worth $1,180,000

  at an average of $295,000 per deal

• Quality 51%

  of all leads qualified as high quality under the strict KPI criteria

• Lead processing 4–5 leads a day

  handled by the agency’s sales team

• Response speed 1 minute

  until a new lead is picked up, 24/7

• Cohort 27 warm leads

  are still being worked and make up the next sales cohort