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The very first deal brought $1,660,000: lead generation for a Dubai agency
The agency wanted more leads turning qualified, more of them turning into deals and a properly organised sales process. Over the campaign it received 130 leads; the first deal closed at $1,660,000, and the rest are still being worked.
- leads delivered over the campaign
- 130
- high-quality leads against the KPI
- 52%
Context
A Dubai real estate agency that works with high-budget buyers, ranks among the preferred partners of many developers and has access to exclusive units.
The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
-
Increase the share of leads that become qualified
-
Increase conversion from lead to deal
-
Set up sound business processes in the sales department
What we launched
8 ad groups launched
12 original video creatives were made, each built on an extended customer journey map (CJM) for its ad platform.
Sales automation
A Telegram chat for lead alerts, a Google Sheet for the lead base, automatic lead hand-off and CRM training for the team.
2 quiz landing pages
2 landing page formats were built for the launch, with an average visitor-to-lead conversion above 22%.
Results
- Traffic 130 leads
came in over the course of the work
- Quality 52%
of leads met the high-quality bar in the overall KPI
- Deals $1,660,000
from the very first deal, with the remaining leads still in progress
- Lead processing 5+ leads a day
were handled by the sales department
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