Selling family villas in Thailand: 3 deals worth $1,170,000 in 3 weeks

Context

A real estate agency in Thailand selling family villas to buyers from the Russian- and English-speaking markets. The campaign ran under an NDA, so neither the agency nor the project is named; the figures below are the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Start paid traffic for family villas across the Russian- and English-speaking segments and generate the first qualified enquiries

What we launched

7 ad groups launched

We made 9 original video creatives, each built on an extended customer journey map (CJM) for its ad platform.

1 landing page

The villa project promoted in the campaign got its own branded landing page.

Anti-spam filtering

More than 16 devices and 44 IP addresses were excluded from ad delivery, and 1,073 bots and junk visits were filtered out ahead of the main landing page.

Automation and AI qualification

Leads are passed to the CRM, a Telegram chat announces each new request, and a Google Sheet stores the lead base. An AI qualifier handles incoming leads from every channel 24/7.

Results

• Traffic 138 leads

  came in over 3 weeks of campaigns

• Deals 3 deals worth $1,170,000

  at an average of $390,000 per deal

• Quality 55%

  of leads passed the narrow quality criteria set in the KPI

• Lead processing 5–6 leads a day

  worked through by the sales team

• Response speed 1 minute

  from a new lead arriving to someone picking it up, around the clock, 24/7

• Cohort 22 warm leads

  remain active and will seed a new sales cohort