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Lead generation for a Dubai agency: 4 deals worth $1,550,000 before the first month was out
The target was 100 leads from the Russian-speaking segment. The agency closed 4 deals worth $1,550,000 before the first month of cooperation ended, and 80 leads had arrived by the time the case was published.
- average value of the closed deals
- $387,500
- leads delivered by the time of publication
- 80
Context
A Dubai real estate agency built around a team of seasoned market experts. It guides clients and partners through buying property in Dubai and secures favourable purchase terms for them.
As with every case on this page, the client stays anonymous; the figures are reported exactly as the campaign delivered them.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
-
Bring in 100 targeted leads from the Russian-speaking segment
What we launched
3 quiz landing pages
Each of the 3 projects in the launch received a separate branded landing page with a quiz.
Anti-spam filtering
Low-quality requests and bots are caught before they get into the main funnel, so the sales team only deals with real buyers.
Automation in place
A Telegram chat flags each new lead, a Google Sheet holds the lead base for mailings, and leads flow into the CRM on their own.
Results
- Traffic 80 leads
reached the client by the time the case was published
- Deals 4 deals worth $1,550,000
with the average deal at $387,500
- Anti-fraud 2,500 bots and direct visits
were blocked, together with 15 devices and 25 IP addresses
- Cohort 21 warm leads
are still being worked and will form the next sales cohort
- Lead processing 5 leads a day
from the campaigns were handled by the client’s sales team
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Dubai Agency - from 4 off-season deals within a month
- $1,180,000
- of leads met the narrow quality KPI
- 51%
$1,180,000 from 4 off-season deals in Dubai in a month
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Dubai Agency - from 3 deals in a month, mid-crisis
- $1,650,000
- of leads rated high quality against the KPI
- 49%
Dubai in a crisis: 3 deals worth $1,650,000 for an agency
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Dubai Agency - of leads met the narrow quality KPI
- 40%
- handled by the sales team every day
- 15–30 leads