A year with a Phuket boutique agency: 27 deals worth $4,000,000

The agency needed a steady flow of quality leads, a sales team working at full capacity and a CRM to run it all. Over 1 year the campaigns delivered 900 leads that turned into 27 deals worth $4,000,000.

deals closed from the campaign leads: 27
conversion from lead to deal: 3%

Context

A boutique agency in Phuket selling new-build homes, both to live in and as investments. Paid advertising was a new channel for it: the lead flow had to be built from zero, together with the sales process and the CRM behind it.

The agency is not named in this case study; every figure below is the result of the work.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

Tune marketing and the sales team to close more deals on new-build property in Phuket, with a lead-to-deal conversion of at least 2%
Grow the flow of quality leads from paid channels from 0 to 200 a month and keep the sales team efficiently loaded
Set up amoCRM from scratch for the client’s entire sales team and add tools for handling enquiries efficiently

What we launched

Three ad creatives for apartments in Phuket

273+ ad groups launched

They ran on 163+ static and 54+ video creatives, each with its own customer journey map (CJM) in every ad system.

Quiz landing page for sea-view apartments on a tablet

10 quiz landing pages

The launch got 10 landing pages, converting visitors into enquiries at more than 8% on average.

Integrations

4 Wazzup numbers were connected and Zadarma configured, so calls and chats happen right inside the CRM, with every conversation and recording kept.

IP telephony and automation

IP telephony was introduced from scratch with local numbers for each target region, alongside chat notifications, automations and a table of leads and mailing lists.

Dashboard with click and bot counts on a tablet

Anti-spam filtering

32 devices and 253 IP addresses were cut off from the ads, while 466 bots and 10,608 direct visits were sorted out and kept off the main landing page.

amoCRM from scratch

Two sales funnels, CRM automation, configured deal and contact cards, access rights and modules — and training for the sales team to use it all.

Results

Quality 40%
of all leads were high quality against the overall KPI
Conversion 3%
average conversion to deal across all leads, and still climbing
Anti-fraud 10,608 suspicious enquiries
were flagged as fraud and blocked before reaching the client’s sales funnel
Deals 27 deals worth $4,000,000
came from the campaign leads alone over 1 year of work
Lead processing 5–10 enquiries a day
handled by the sales team — 900 leads over the whole period

Client feedback

“On average we close 3 deals from each package of leads, so our conversion is already around 3%.”

CEO of a boutique real estate agency in Phuket

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