Off-season lead generation for a Phuket agency: 2 deals and 51 warm buyers in a month

Context

A real estate agency in Phuket that handles deals end to end — from choosing a property to handing over the keys and managing it afterwards — keeping every stage transparent and safe for the buyer. This campaign went after Russian-speaking buyers during the off-season.

The agency and its projects are not named here; the figures below are the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Deliver 100 target leads from Russian-speaking buyers

What we launched

31 ad groups launched

We produced 18 original creatives, each built on an extended customer journey map (CJM) for its ad platform.

2 quiz landing pages

Two projects were promoted, so the launch got 2 branded quiz landing pages — one for each.

Anti-spam filtering

An anti-fraud system was set up and connected, and devices with Arabic and Estonian language settings were switched off to keep delivery focused on Russian-speaking traffic.

Lead automation

A Telegram chat announces every lead, a Google Sheet stores the lead base and mailing lists, and leads are passed to the CRM automatically.

Results

• Traffic 100+ leads, plus replacements

  reached the client, all of them within the target criteria

• Deals 2 deals

  were closed during the campaign period

• Cohort 51 warm and hot leads

  stay in progress to seed the next sales cohort

• Anti-fraud 824 bots, 1,275 fraudulent direct visits, 13 devices and 192 IP addresses

  were blocked before reaching the main funnel

• Lead processing 3–4 leads a day

  from the campaigns went through the client’s sales team