Georgia · Batumi Developer Under NDA

Luxury developer in Batumi: 22+ sales from cold traffic at 2,000% ROMI

The goal was 15 targeted leads a day, creatives with a character of their own and 20+ sales in 2 months. Cold traffic delivered 900+ quality leads and 22 deals, with every dollar invested returning $20 in profit.

return on marketing investment (ROMI)
2,000%
of leads converted into deals
2.5%

Context

A Batumi developer in the luxury housing segment that keeps every stage in-house, from analysing a land plot to putting the finished building into service, and puts real weight on architecture and design.

The developer and its projects stay unnamed here, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

  1. Get 15 targeted leads every day

  2. Design original creatives that show the project’s individuality

  3. Close 20+ sales within 2 months

What we launched

Project landing page with a tower render on a tablet

Landing page converting at 6.5%

Marketers and designers built the landing page from scratch after studying the target audience and competing offers.

Residential project landing page on a tablet

Landing page picked for Tilda’s showcase

The page was selected for Tilda’s curated collection of the best sites built on the platform. The team also produced one-pagers, quizzes and thank-you pages.

Lead quality reconciliation funnel

Leads were checked against the stages of the client’s own funnel: new lead, first contact made, meeting booked, deposit paid, contract signed.

317+ ad groups live

An extended customer journey map (CJM) became the basis for 72+ static and 78+ video creatives.

Results

  • Traffic More than 900 quality leads

    that match the target criteria reached the client

  • Conversion 2.5%

    of leads from the campaigns turned into sales, thanks to finely tuned audience targeting

  • Deals 22 deals

    closed during the cooperation with buyers brought in by the campaigns

  • Payback $20 of profit

    came back for every dollar invested, proof that the strategy paid off

  • Lead processing 15 leads a day

    handled promptly by the sales team

Client feedback
“Working with professionals makes our own work more effective.”
Commercial director of a developer in Batumi

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