Under a month for an agency in Turkey: 3 deals closed and 45 warm leads in the pipeline

Context

A real estate agency in Turkey whose buyers come from the Russian-speaking market; two of its projects were promoted in this campaign. The project ran under an NDA: the agency and its properties stay unnamed, but every figure below is the campaign’s real result.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 100 high-quality leads from the Russian-language segment and raise conversion into deals

What we launched

20 ad groups live

12 original creatives, with an extended customer journey map (CJM) drawn up for every ad platform.

2 landing pages

Two branded quiz landing pages were built, one for each of the 2 projects.

Anti-spam filtering

The filter screens out low-quality requests and bots before they enter the main funnel, so only real buyers reach the sales team.

Lead automation

Every lead is transferred to the CRM, announced in a Telegram chat and logged in a Google Sheet that doubles as the lead base for mailings.

Results

• Traffic 100+ leads

  matching the target criteria went to the client, plus replacements

• Deals 3 deals

  closed during the campaign period

• Anti-fraud 557 bots

  blocked, together with 690 direct visits, 14 devices and 195 IP addresses

• Cohort 45 warm and hot leads

  are still being worked toward the next sales cohort

• Lead processing 6 leads a day

  from the campaigns, worked through by the client’s sales team