Lead generation in Cyprus: a young agency closes 2 deals worth €735,000 in 13 days

Context

A young, family-run real estate agency in South Cyprus that sells property to English-speaking buyers. It came to us on a special offer, with one aim: to find out in practice what quality of leads paid campaigns could deliver. The work was covered by an NDA, so the agency and its project stay unnamed; the figures below are the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Test the quality of paid traffic and bring in 50 targeted leads from the English-speaking segment within a month

What we launched

4 ad groups running

We made 6 original creatives, and every ad platform got its own extended customer journey map (CJM).

1 quiz landing page

For the launch we built 1 branded landing page dedicated to the project on offer.

Anti-spam system in place

Bots and low-quality requests are screened out before they reach the main funnel, so the sales team only talks to real buyers.

Lead automation

Every new lead triggers an alert in a Telegram chat, a Google Sheet keeps the lead base and mailing lists, and leads are handed over to the CRM automatically.

Results

• Traffic 55 leads

  in 13 days of campaigns

• Deals 2 deals worth €735,000

  at an average of €367,500 per deal

• Anti-fraud 435 bots and direct visits

  filtered out, together with 7 devices and 12 IP addresses

• Quality 52%

  of all leads met the strict quality criteria written into the KPI

• Cohort 15 warm leads

  are still being worked for the next sales cohort, and 3 hot leads have already had in-person meetings

• Lead processing 4–5 leads a day

  from the campaigns were handled by the client’s sales team