Dubai Agency Under NDA

Lead generation for a Dubai property agency: 2 closed deals and 50+ warm clients in a month of work

The brief: 100 high-quality English-speaking leads, a CRM built from scratch and a brand book. Within a month the campaigns brought in more than 100 leads, and the agency closed 2 deals averaging $260,000.

average value of the closed deals: $260,000
of qualified leads turned into a deal: 4%

Context

A Dubai real estate agency with an international team, deep knowledge of the local market and access to exclusive projects and special terms from leading developers. It treats every buyer as a long-term partner: the aim is not a quick sale but a sound, safe decision that pays off.

The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

Bring in 100 high-quality leads from the English-speaking segment and lift the conversion rate into deals
Deliver 100+ gross leads, with at least 50% of them becoming qualified
Grow conversion by 5% on average every 2 weeks
Launch a CRM from scratch with every service and automation it needs
Create a brand book for the agency

What we launched

Two vertical video ads: an aerial view of a city tower and a rooftop pool

98 ad groups launched

We produced 42 original creatives, each mapped to an extended customer journey map (CJM) for its ad platform.

Quiz landing page with a Dubai apartment offer on a tablet

8 quiz landing pages

The launch produced 8 branded quiz landing pages covering 7 different projects.

Illustration of blocked IP addresses and devices

Anti-spam system

Bots and low-quality requests are screened out before they reach the main funnel, so the sales team only talks to real buyers.

CRM from scratch, with automation

We rolled out tools built around real estate sales: a Telegram chat that flags every new lead, a Google Sheet holding the lead base and mailing lists, and automatic lead hand-off.

Company brand book

We defined the brand’s positioning, mission, values and archetype, described its core audience and reasons to believe (RTB), then built a complete visual identity that sets it apart from competitors.

Results

Traffic More than 100 leads
in a month of work, plus replacements for rejected ones
Deals 2 deals averaging $260,000
with 4% of qualified leads converting into a sale
Anti-fraud 3,401 bots
blocked, together with 1,564 direct visits, 64 devices and 256 IP addresses
Quality 53%
of leads met the high-quality bar set in the overall KPI
Cohort 50 warm and hot leads
still in progress, the base for the next sales cohort
Lead processing 6–8 leads a day
from the campaigns, handled by the agency’s sales team

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