Developer in Batumi: 35%+ conversion into qualified leads and 4 deals in 1 month

Context

A fast-growing developer with a strong position in the Batumi market and a flagship project in its portfolio. The brief went beyond traffic: the developer wanted better leads than its current ad contractors delivered and higher conversion across marketing and sales.

The developer and its projects stay unnamed here, while every figure below is the project’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Grow the flow of quality leads so the sales team works at target metrics above what the current ad contractors deliver

2. 02

   Lift conversion into qualified leads across the marketing and sales departments

3. 03

   Increase conversion into sales for the developer’s flagship project

What we launched

01

Win-back system for lost leads

Every lead that turned the offer down gets an extra call, and those who show interest again are handed back to the client’s sales team.

75+ ad groups live

We produced 200+ static and 50+ video creatives, with an extended customer journey map (CJM) behind every ad platform.

3 types of landing pages

3 landing-page formats went live with the launch, each turning more than 15% of visitors into leads on average.

04

CRM funnels and automation

We built two funnels, “Sales” and “Leads for reconciliation”, automated the CRM processes and trained the sales team to work with them.

Results

• Conversion 35%+

  of leads from the campaigns reached qualified statuses in the client’s own system

• Deals 5 deals

  closed during the cooperation, with more expected once the summer lead cohort matures

• Lead processing 30 leads a day

  from the campaigns became the sales team’s steady, effective workload

• Anti-fraud 327 suspicious leads

  identified as fraud and blocked before reaching the client’s working funnel