200 ad groups live
We produced 50 original creatives, each backed by an extended customer journey map (CJM) built for its ad platform.
Multilingual lead generation for a Dubai agency: 8 deals worth $2,283,000
The brief: high-quality leads from different regions and a test of 6 language groups — RU, ARM, DE, ES, ENG and ARB. The agency closed 8 deals worth $2,283,000, and 40% of the leads met the narrow quality criteria.
- of leads met the narrow quality KPI
- 40%
- handled by the sales team every day
- 15–30 leads
Context
A Dubai real estate agency looking for buyers well beyond a single market: the campaigns promoted 8 projects to audiences in six language groups, with leads bought per language and replacements supplied for rejected ones.
The work was done under an NDA, so neither the agency nor its projects are named. Every figure below is taken from the campaign’s own report.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
-
Attract high-quality leads from a range of regions
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Test 6 language groups: RU, ARM, DE, ES, ENG and ARB
What we launched
8 quiz landing pages
Each of the 8 projects in the campaign got its own branded landing page built around a quiz.
Anti-spam filtering
10,000 bots and direct visits and 28 devices were blocked. The filter screens out low-quality requests and bots before they enter the main funnel, so only genuine buyers reach the sales team.
Automation in place
Leads are handed off to the CRM, a Telegram chat announces every new one, and a Google Sheet keeps the lead base for mailings.
Results
- German group 3 deals
from 330 leads ordered; 378 delivered — 295 leads plus 83 replacements
- Spanish group 2 deals
from 200 leads ordered; 244 delivered — 177 leads plus 67 replacements
- Arabic group 1 deal
from 50 leads ordered; 39 delivered — 22 leads plus 17 replacements
- English group 1 deal
from 86 leads ordered; 114 delivered — 86 leads plus 28 replacements
- Deals 8 deals worth $2,283,000
in total, averaging $285,378 each, plus 1 sale from the Armenian-language group during the test period
- Lead processing 15–30 leads a day
from the campaigns were worked by the agency’s sales team
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Dubai Agency - from 4 off-season deals within a month
- $1,180,000
- of leads met the narrow quality KPI
- 51%
$1,180,000 from 4 off-season deals in Dubai in a month
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Dubai Agency - from 3 deals in a month, mid-crisis
- $1,650,000
- of leads rated high quality against the KPI
- 49%
Dubai in a crisis: 3 deals worth $1,650,000 for an agency
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Dubai Agency - average value of the closed deals
- $387,500
- leads delivered by the time of publication
- 80