Lead generation in Batumi: 6 closed deals in one month of work

Context

A client selling residential property in Batumi, Georgia, priced from $45,000, with Russian-speaking buyers as the core audience. Two of its projects were promoted in the campaign.

The work was done under an NDA: the client and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Generate no fewer than 120 qualified leads from the Russian-speaking segment for Batumi property priced from $45,000

2. 02

   Make the ad campaign 400% profitable

What we launched

8 ad groups live

We made 6 original creatives, each built on an extended customer journey map (CJM) for its ad platform.

2 landing pages

For the launch, each of the 2 projects got its own branded quiz landing page.

Anti-spam filtering

Low-quality requests and bots are screened out before they enter the main funnel, so only real buyers reach the sales team.

Lead automation

A Telegram chat alerts the team to new leads, a Google Sheet keeps the lead base for mailings, and every lead is passed on to the CRM automatically.

Results

• Traffic More than 220 leads

  reached the client in one month, not counting replacements

• Deals 6 deals at a $100,500 average ticket

  8.7% of qualified leads ended in a deal

• Anti-fraud 84 bots blocked

  along with 1,004 direct visits, 10 devices and 15 IP addresses

• Quality 46%

  of leads met the high-quality bar set in the overall KPI

• Cohort 45 warm and hot leads

  are still being worked and will form the next sales cohort

• Lead processing 7–10 leads a day

  from the campaigns went through the client’s sales team