Lead generation for a Montenegro agency: 7 deals worth €1,635,000 in one month

Context

A real estate agency in Montenegro working with Russian- and English-speaking buyers; the campaign promoted 4 of its projects. Under the NDA the agency and its projects stay anonymous, and the numbers on this page come straight from the campaign.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in at least 200 high-quality leads across the Russian- and English-speaking segments

2. 02

   Raise the share of leads that become qualified

3. 03

   Raise the conversion of leads into deals

What we launched

46 ad groups running

We produced 23 original video creatives, backed by an extended customer journey map (CJM) for every ad platform.

4 quiz landing pages

Every one of the 4 projects in the campaign got a branded quiz landing page of its own.

Anti-spam protection

The filter stops bots and junk requests at the entrance to the main funnel, leaving the sales team with real buyers only. Devices with Serbian as the interface language were switched off to optimise the campaigns.

CRM and automation set up

Sales processes now run on real-estate tooling: Telegram alerts for every new lead, a Google Sheet as the lead database, and leads flowing straight into the CRM.

Results

• Traffic 428 leads

  in one month of work

• Deals 7 deals worth €1,635,000

  closed within the month, with an average deal of €230,000

• Anti-fraud 3,568 bots and direct visits

  blocked, together with 75 devices and 596 IP addresses

• Quality 51%

  of leads met the narrow quality criteria set in the KPI

• Cohort 48 warm leads

  are being nurtured into the next sales cohort

• Lead processing 10 leads a day

  from the campaigns were processed by the client’s sales team