Lead generation for a Montenegro agency: 2 deals worth €1,500,000 in 3 weeks

Context

A real estate agency in Montenegro selling property to buyers from the Russian-speaking market; the campaign promoted 2 of its projects. The case is published under an NDA, so neither the agency nor the projects are named, while the figures are the campaign’s actual results.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 100 targeted leads from the Russian-speaking segment

What we launched

23 ad groups running

We produced 12 original creatives and mapped an extended customer journey (CJM) separately for each ad platform.

2 quiz landing pages

Each of the 2 projects in the campaign got its own branded quiz landing page.

Anti-spam system in place

Bots and low-quality requests are filtered out before the main funnel, so only real buyers reach the sales team. To tighten the targeting, devices set to Serbian were excluded.

CRM connected, processes automated

The agency got sales tooling built for real estate: a Telegram chat that flags every new lead, a Google Sheet holding the lead base, and leads passed straight into the CRM.

Results

• Traffic 160 leads

  came in over 3 weeks

• Deals 2 deals worth €1,500,000

  the first, for €1,000,000, closed 17 days after the ads went live

• Anti-fraud 532 bots and direct visits

  blocked, plus 18 devices and 61 IP addresses

• Quality 48%

  of all leads cleared the strict quality bar agreed in the KPI

• Cohort 37 warm leads

  remain in the pipeline, forming the next sales cohort

• Lead processing 7 leads a day

  from the campaigns were worked by the client’s sales team