Paid ads for Dubai brokers: a $353,000 deal 10 days after the campaign went live

Context

A family team of property brokers in Dubai. They grow a personal brand and invest in projects themselves, using their own purchases to show clients which developments are worth backing.

The work was done under an NDA: the brokers and their projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 50 target leads a month from the English-speaking segment, with purchase budgets starting at $200,000

What we launched

10 ad groups launched

We produced 6 original creatives, each backed by an extended customer journey map (CJM) for its ad platform.

1 quiz landing page

A single branded quiz landing page was built for the launch.

Anti-spam protection

Weak enquiries and bots are caught at the door and kept out of the main funnel, so sales managers deal only with genuine buyers.

Automation set up

A Telegram chat announces each new lead, a Google Sheet stores the lead base and mailing lists, and leads are passed straight into the CRM.

Results

• Traffic More than 50 leads

  that met the target criteria, plus replacements

• Deals 1 deal over $350,000

  closed 10 days after the campaign went live

• Anti-fraud 331 bots

  blocked, along with 161 direct visits, 5 devices and 12 IP addresses

• Cohort 20 warm and hot leads

  in progress, forming the next sales cohort

• Lead processing 5 leads a day

  from the campaigns, worked by the client’s sales team

• Quality 40%

  of leads passed the narrow quality criteria within the overall KPI