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€980,000 from 4 deals in 1.5 months: premium lead generation for an agency in Turkey
The agency needed 200 targeted leads from Russian-speaking buyers and a better conversion into qualified premium leads. In 1.5 months the campaigns brought 250 leads, and the agency closed 4 deals worth €980,000.
- delivered to the client in 1.5 months
- 250 leads
- high-quality leads against the KPI
- 49%
Context
A real estate agency in Turkey selling premium-segment property to Russian-speaking buyers; the campaign promoted two of its projects. The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
-
Bring in 200 targeted leads from the Russian-speaking segment
-
Raise the share of leads that qualify in the premium segment
What we launched
2 quiz landing pages
Two different projects, two branded landing pages — one tailored to each.
Anti-spam filtering
More than 102 devices and 347 IP addresses lost access to the ads, and 5,986 bots and direct visits were filtered out before the main landing page.
Lead automation
New leads are passed to the CRM automatically, flagged in a Telegram chat and saved to a Google Sheet that holds the lead base and mailing lists.
Results
- Traffic 250 leads
arrived over 1.5 months of work
- Deals 4 deals worth €980,000
at an average of €245,000 per deal
- Quality 49%
of leads passed the narrow quality criteria in the KPI
- Anti-fraud 5,986 bots
filtered out, so the budget went to targeted leads instead
- Cohort 38 warm leads
are being worked to build the next sales cohort
- Lead processing 4–5 leads a day
from the campaigns, handled by the client’s sales team
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Turkey Agency - from 2 deals in 16 days
- €522,000
- high-quality leads against the KPI
- 51%
Turkey: 2 deals worth €522,000 in 16 days
Read the case
Turkey Agency - warm and hot leads in the next cohort
- 45
- leads a day from the campaigns handled by the sales team
- 6
Turkey: 3 deals and 45 warm leads in under a month
Read the case
Turkey · Istanbul Agency - average value of the deals closed
- $270,000
- high-quality leads against the KPI
- 55%