Lead generation for a Dubai agency: 3 closed deals within the first month

Context

A modern Dubai real estate agency offering the full cycle of services: buying, selling and renting residential and commercial property, with legal support and advice at every stage of a deal.

The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 100 target leads from the Russian-speaking segment

2. 02

   Raise conversion into qualified leads, and from there into deals

3. 03

   Put to work the advertising tools that perform best in the Dubai market

What we launched

10 ad groups running

30 original creatives were produced, each built on an extended customer journey map (CJM) for its ad platform.

3 landing pages

The launch included 3 branded landing pages built as quizzes.

03

CRM rollout

The CRM came with extra tools tailored to the way investment property is sold.

Automation configured

New leads trigger a Telegram notification, a Google Sheet keeps the lead base and mailing lists, and every request reaches the CRM automatically.

Results

• Deals 3 deals averaging $230,000

  closed within a month, the first 10 days after the campaign started

• Lead processing 7 leads a day

  went from the campaigns to the agency’s sales team

• Cohort 49 leads

  remain in warm and hot stages

• Anti-fraud 1,091 bots

  stopped before the main funnel, along with 797 fraudulent direct visits, 15 devices and 182 IP addresses

• Quality 50%

  of the 100 purchased leads were rated high quality under the KPI