Lead generation for a Spanish agency: 3 deals worth €1,350,000 in a month

Context

A real estate agency in Spain selling property to English-speaking buyers; the campaign promoted 3 of its projects. The work ran under an NDA — the agency and its projects are not named here, but every result is reported as it happened.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in at least 100 high-quality leads from the English-speaking segment

2. 02

   Set up working business processes in the sales department

What we launched

9 ad groups running

14 original video creatives were produced, with an extended customer journey map (CJM) worked out for each ad platform.

3 quiz landing pages

The 3 projects on offer each received a separate branded quiz landing page.

Anti-spam protection

Bots and poor-quality requests are caught before the main funnel, so the sales team spends its time on real buyers only.

CRM and automation set up

The sales team got tooling built for real estate: Telegram notifications about new leads, a Google Sheet with the full lead base, and automatic transfer of leads into the CRM.

Results

• Traffic 150 leads

  delivered over the course of the work, replacement leads included

• Deals 3 deals worth €1,350,000

  in one month, averaging €450,000 each

• Anti-fraud 97 bots and 378 direct visits

  blocked, as well as 120 devices and 163 IP addresses

• Quality 42%

  of the leads matched the narrow quality criteria agreed in the KPI

• Cohort 20 warm leads

  stay in progress to seed the next sales cohort

• Lead processing 5–7 leads a day

  from the campaigns were worked through by the client’s sales team