Real estate agency in Georgia: 7 deals and 192 leads in one month

Context

A real estate agency in Georgia selling properties priced from $55,000 to buyers from the Russian- and English-speaking markets. Beyond lead generation, the brief covered the sales process itself: how inbound requests are handled and how deal quality is tracked in the CRM.

The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 150 qualified leads a month from the Russian- and English-speaking segments for properties priced from $55,000

2. 02

   Set up a consistent process for handling the inbound lead flow

3. 03

   Roll out an AI qualifier to automate the first line and keep deal quality in the CRM under control

What we launched

28 ad groups live

We produced 18 original video creatives, each mapped to an extended customer journey (CJM) built for its ad platform.

3 quiz landing pages

Each of the 3 projects promoted in the campaign got a branded landing page of its own.

Anti-spam filtering

More than 18 devices and 43 IP addresses were cut off from the ads, and 1,247 bots and direct visits were filtered out before they reached the main landing pages.

Lead automation

Leads go straight to the CRM, a Telegram chat pings the team about each new one, and a Google Sheet stores the lead base for follow-up mailings.

05

A stronger sales team

An AI qualifier now runs the first line, answering inbound requests 24/7 across every channel. An AI quality-control copilot fills in CRM data automatically and keeps an eye on broker activity. The sales team also went through two training sessions on working with AI-qualified leads.

What the AI copilot changed

A new lead is picked up within 1 minute, 24/7. During working hours a broker takes a pre-qualified lead in 10–20 minutes instead of the former 38. Leads in hot stages rose by 41%, overdue CRM tasks fell by 78%, and deal errors dropped 2.5x.

Results

• Traffic 192 leads

  came in over one month of work

• Deals 7 deals

  closed at an average ticket of $60,000

• Quality 62%

  of leads counted as qualified against the overall KPI, with AI handling the qualification

• Lead processing 8–9 leads a day

  worked through by the sales team

• Cohort 23 warm leads

  are still being worked and will seed the next round of sales