Lead generation for a Koh Samui agency: 3 deals and $570,000 in sales within a month

Context

A real estate agency on Koh Samui looking for buyers in the Russian-speaking market, with one project in focus for this launch. The campaign ran under an NDA: the agency and its project stay unnamed, and every figure below is the campaign’s actual result.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Deliver 100 targeted leads from Russian-speaking buyers to a real estate agency on Koh Samui

What we launched

01

7 ad groups running

We produced 16 original video creatives and mapped an extended customer journey (CJM) to each ad platform.

1 landing page

The project promoted in the launch got a dedicated branded page — 1 landing page built for the campaign.

Anti-spam filtering

Over 17 devices and 39 IP addresses lost access to the ads, and 984 bots and junk visits were stopped before they could reach the main landing page.

Lead automation

Every lead lands in the CRM, a Telegram chat flags it to the team, and a Google Sheet keeps the full base. The moment someone enquires, they automatically receive the project presentation and a yield calculation.

Results

• Traffic 125 leads

  arrived within a month of launch

• Deals 3 deals worth $570,000

  signed by the agency over the same month

• Quality 57%

  of leads cleared the narrow quality criteria written into the KPI

• Lead processing 3–5 leads a day

  went through the client’s sales team

• Presentations 6 hot leads

  got as far as a completed online presentation of the project

• Cohort 29 warm leads

  remain in the pipeline as the base of the next sales cohort