Lead generation for a Dubai agency during a crisis: 3 deals worth $1,650,000

Context

A Dubai real estate agency selling units in four projects to buyers from the Russian- and English-speaking markets. The launch came during a crisis.

Under the NDA the agency and its projects remain anonymous; the figures below are exactly what the campaign produced.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 100 targeted leads across the Russian- and English-language segments

What we launched

38 ad groups live

Our team produced 22 original creatives, each built around an extended customer journey map (CJM) for its ad platform.

4 quiz landing pages

Every one of the four promoted projects got a separate branded landing page with a quiz.

Anti-spam protection

Over 258 devices and 692 IP addresses were shut out of the ads, and 3,215 bots and direct visits were stopped before the main landing page.

Automated lead routing

Leads are passed to the CRM automatically, a Telegram chat alerts the team to each one, and a Google Sheet keeps the lead base for records and mailings.

Results

• Traffic 124 leads

  from a single month of campaigns

• Deals 3 deals worth $1,650,000

  with the average deal at $550,000

• Quality 49%

  of all leads cleared the narrow quality bar set in the KPI

• Lead processing 4–5 leads a day

  worked by the agency’s sales department

• Cohort 33 warm leads

  still in progress, forming the next sales cohort