Lead generation for a Pattaya agency: 4 deals worth $1,090,000 in 1.5 months

Context

A real estate agency in Pattaya selling apartments in luxury residential complexes to buyers from the Russian- and English-speaking markets. The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Launch paid traffic for apartments in luxury residential complexes across the Russian- and English-speaking segments and bring in 200 targeted leads

What we launched

01

9 ad groups live

We produced 21 original video creatives, each built on an extended customer journey map (CJM) for its ad platform.

2 landing pages

Each of the two projects promoted in the campaign got its own branded landing page.

Anti-spam filtering

More than 25 devices and 53 IP addresses were cut off from the ads, and 1,384 bots and non-target visits were stopped before reaching the main landing page. Devices with non-target language settings and regions with a history of poor lead qualification were excluded too.

Lead automation

Leads flow straight into the CRM, a Telegram chat alerts the team to every new request, and a Google Sheet keeps the whole lead base in one place.

Results

• Traffic 250 leads

  came in over 1.5 months of campaigns

• Deals 4 deals worth $1,090,000

  the largest at $754,000, the other three averaging $115,000 each

• Quality 54%

  of all leads passed the narrow high-quality criteria set in the KPI

• Lead processing 7–8 leads a day

  worked through by the client’s sales team

• Presentations 5 hot leads

  went as far as a completed online presentation of the project

• Cohort 65 warm leads

  stay in the pipeline to seed the next sales cohort