Dubai Agency Under NDA

A year of lead generation for a Dubai agency: 17 deals worth $9,500,000

The agency wanted 200 leads a month from Russian- and English-speaking buyers, higher conversion at every stage and a well-run sales department. Over the year the campaigns delivered 2,400 leads and 17 deals worth $9,500,000.

average value of a closed deal: $800,000
of leads met the narrow quality KPI: 41%

Context

A Dubai real estate agency serving high-budget clients. It ranks among the top partners of many developers and, thanks to a strong team, has access to exclusive units. This case sums up a full year of working together.

As with every case on this page, the agency is not named; the figures are reported exactly as the campaigns produced them.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

Bring in 200 leads a month from the Russian- and English-speaking segments
Raise the share of leads that turn into qualified ones
Raise the conversion from lead to deal
Set up sound business processes in the sales department
Run quality-control and design audits

Challenges and solutions

Problem: Some locations kept producing low-quality leads
Goal: Raise lead quality by reworking the targeted locations
Solution: Armenia, Georgia and Kazakhstan were removed from the campaigns, and Turkey and the USA were added at the client’s request — both went on to bring in quality requests.

Problem: Keeping results up for a whole year on the same ad setups, especially in the low season
Goal: A steady flow of requests for Dubai property
Solution: Together with the client we regularly picked new projects likely to catch buyers’ interest, refreshed the ad setups, kept relaunching and tested new hypotheses.

Problem: Leads were coming in with low budgets
Goal: Attract high-budget leads for Dubai property
Solution: Cheaper projects came out of the ads, the traffic manager was replaced, and the campaigns moved to a pool of high-ticket projects with striking visuals — in practice these launches hook Dubai buyers well. Clients with smaller budgets were routed faster to other properties that matched their criteria.

Problem: The market was flooded with identical offers from different companies, and leads were not reaching a deal
Goal: Stand apart from competitors selling the same projects
Solution: We chose to promote only projects that competitors were not advertising.

Problem: The CRM was poorly set up and the team had not been properly trained to use it
Goal: Improve the business processes in the CRM and train the team
Solution: The CRM processes were rebuilt: automation configured, messengers connected, a Telegram chat set up for lead alerts, plus auto-messages and lead handoff. Training sessions covered how the sales funnel works in the CRM, when to send auto-messages and which fields hold a lead’s details.

Problem: Some brokers’ work lacked transparency, and leads were suspected of being siphoned off
Goal: Check that brokers work honestly
Solution: Brokers are now checked through a mystery shopper service.

What we launched

Stills from two video creatives: a villa with a pool and a living room

378 ad groups live

We produced 500 original creatives, each tied to a dedicated customer journey map (CJM) for its ad platform.

Quiz landing page for a villa project on a tablet

32 quiz landing pages

Every one of the 32 promoted projects received its own branded landing page with a quiz.

Illustration of blocked IP addresses, MAC addresses and devices

Anti-spam filtering

The filter weeds out low-quality requests and bots before they reach the main funnel, so the sales team only talks to real buyers.

CRM business processes

Messengers and automatic messages were connected, and request handling was automated: a Telegram chat flags new leads, a Google Sheet stores the lead base, and lead handoff is configured.

Home page of the agency’s website on a tablet

Website design audit

A design audit reviewed the site’s current design with one aim: more visitors leaving a request. A branded sticker pack was designed as well.

Broker checks by quality control

A quality-control audit looked for mistakes in how the team works, and a mystery shopper was brought in to make brokers’ work more transparent.

Results

Traffic 2,400 leads
from the Russian- and English-speaking segments over the whole cooperation
Deals 17 deals worth $9,500,000
closed with leads from the campaigns, averaging $800,000 per deal
Anti-fraud 25,401 bots
blocked, along with 14,283 direct visits, 512 devices and 6,240 IP addresses
Quality 41%
of all leads passed the narrow quality criteria set in the KPI
Cohort 320 warm leads
remain in progress and feed the next sales cohort
Lead processing 7 leads a day
from the campaigns were handled by the client’s sales department

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