Audit and improvement plan
We reviewed the sales funnels in the CRM, the sales team’s regulations, and its scripts and tools.
$1 million from 4 deals in 1 month: Istanbul lead generation for an international agency
An international agency wanted more qualified leads, more deals and the ad tools that work best in Istanbul. In 1 month the campaigns brought 100 leads and 4 deals worth $1,080,000.
- average value of the deals closed
- $270,000
- high-quality leads against the KPI
- 55%
Context
An international real estate agency offering investment-focused property solutions on the global market. This case covers launching paid traffic into the Turkish market, with Istanbul as the target city.
As with every case on this page, the client is not named: the agency and its projects stay anonymous, while every figure below is the campaign’s own.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
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Raise conversion into qualified leads
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Raise conversion from lead to deal
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Put to work the ad tools that perform best in the Turkish market (Istanbul)
What we launched
Automation and CRM training
A Telegram chat now flags every new lead, a Google Sheet stores the lead base, leads are passed on automatically, and the team was trained on the CRM.
23+ ad groups live
Over 70 static creatives and 12+ videos, each set built on an extended customer journey map (CJM) for its ad platform.
Anti-spam system
18 devices and 184 IP addresses were blocked from the ads, and 1,293 bots plus 615 direct visits were filtered out.
2 quiz landing pages
Two types of landing page went live at launch, turning visitors into leads at over 22% on average.
Results
- Traffic 100 leads
reached the client over the package period
- Quality 55%
of the total KPI were high-quality leads
- Average deal $270,000
per deal with buyers brought in by the campaigns
- Deals 4 deals worth $1,080,000
closed with buyers from the campaigns during the engagement
- Lead processing At least 4 leads a day
handled by the sales team
“Fast, sharp and effective people! We’re glad to be working with you!”
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Turkey Agency - from 2 deals in 16 days
- €522,000
- high-quality leads against the KPI
- 51%
Turkey: 2 deals worth €522,000 in 16 days
Read the case
Turkey Agency - delivered to the client in 1.5 months
- 250 leads
- high-quality leads against the KPI
- 49%
Turkey: €980,000 from 4 deals in 1.5 months
Read the case
Turkey Agency - warm and hot leads in the next cohort
- 45
- leads a day from the campaigns handled by the sales team
- 6