Lead generation for a Dubai agency: 4 deals worth $3,500,000

Context

An established Dubai real estate agency with a broad catalogue of properties to buy and rent, focused on premium and investment real estate. Clients trust it for an attentive approach and transparent terms.

The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Generate high-quality, qualified leads in the English, Russian, French and Arabic language segments

What we launched

66+ ad groups launched

We made 6 static and 24 video creatives, each paired with an extended customer journey map (CJM) for its ad platform.

5 projects tested

For the launch, 5 branded landing pages were built.

Anti-spam system

15 devices and 299 IP addresses were blocked and cut off from the ads, and 4,872 bots and spammers were filtered out before reaching the main landing pages.

Lead automation

Each lead sends an alert to a Telegram chat, lands in a Google Sheet alongside the lead base and mailing lists, and is routed onward automatically.

Results

• Deals 4 deals worth $3,500,000

  closed over the partnership, at an average of $880,000 each

• Cohort 40 leads

  are still in play as warm and hot prospects

• Lead processing 5–10 leads a day

  from the campaigns reached the client’s sales team on average

• Quality 35%

  of the 350 purchased leads qualified as high quality under the KPI