17 ad groups live
We produced 9 original video creatives, with an extended customer journey map (CJM) drawn up for each ad platform.
Lead generation for a Bali developer: 3 deals and 20 active clients in a month
The brief: 100 targeted leads for investment property from Russian- and English-speaking audiences. In a month the developer received 102 leads, closed 3 deals worth $430,350 and kept 20 more clients at an active stage.
- received by the developer in one month
- 102 leads
- high-quality leads against the KPI
- 50%
Context
A developer in Bali selling investment property to buyers from the Russian- and English-speaking markets. The campaign ran under an NDA, which is why neither the developer nor its projects are named here; the figures below are the campaign’s own.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
-
Bring in 100 targeted leads for investment property from Russian- and English-speaking audiences
What we launched
2 landing pages
Each of the two property projects got a branded landing page of its own.
Anti-spam system
More than 55 devices and 21 IP addresses were shut out of the campaigns, and 1,890 bots and non-target visits were filtered out before the main landing page.
Automation
Leads are passed to the CRM automatically, a Telegram chat announces every new one, and the lead base sits in a Google Sheet sorted by property type.
Results
- Traffic 102 leads
arrived in one month of work
- Deals 3 deals worth $430,350
averaging $143,450 per deal
- Quality 50%
high-quality leads under narrow criteria, relative to the total KPI
- Hot leads 4 hot leads
have been through an online presentation
- Cohort 16 warm leads
are being worked for the next sales cohort
- Lead processing 3–5 leads a day
went through the developer’s sales team
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Bali Agency - from 5 deals in 24 days of work
- $675,000
- high-quality leads against the KPI
- 53%
Bali: 5 deals worth $675,000 in 24 days
Read the case
Bali Developer - from 2 deals in one month
- $1,090,000
- share of high-quality leads in the KPI
- 53%
Bali: 2 deals worth $1,090,000 for a premium developer
Read the case
Bali Developer - from lead to deal
- 14 days
- leads a day handled by the client’s sales team
- 20