Developer in Georgia: scaling paid ads to 500+ leads a month

Context

A large developer in Georgia with residential, investment and country-house projects, selling to buyers from Europe and the CIS in English and Russian. Beyond traffic, the brief reached into the sales department: call quality, CRM processes and conversion into deals.

The developer and its projects stay unnamed here, while every figure below is the project’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Tighten up the sales department and grow the number of closed deals through an audit by the quality-control team

2. 02

   Reach a lead-to-deal conversion of 2% or more and work out a strategy to lift it to 5%

3. 03

   Make paid channels perform for both English- and Russian-speaking audiences from Europe and the CIS

What we launched

01

CRM automation

We connected automatic lead transfer, set up funnels and scenarios in the CRM and automated how incoming requests are processed.

Sales quality audit

For 1 month the quality-control team scored the sales department on 10 criteria and tracked the average CQR. In total, 59 calls and chats were rated — 295 minutes of conversations.

758+ ad groups live

We produced 55+ static and 58+ video creatives, with a dedicated customer journey map (CJM) for each ad platform.

5 project landing pages

The pages came in 3 types and turned visitors into leads at an average rate above 15%.

Results

• Sales department Sales and marketing in sync

  thanks to the quality-control, technical and user-acquisition teams working together

• Conversion Up to 20% of leads

  from the campaigns moved into hot stages of the CRM funnel

• Deals Up to 25 deals

  is the forecast for the lead cohort within 1–3 months

• Anti-fraud 572 suspicious leads

  flagged as fraud and blocked before they reached the working funnel