Thailand Agency Under NDA

How a boutique Thai agency closed 4 deals and put its sales team in order in 2 months

The brief paired 200 targeted leads in Russian and English with a more efficient sales team. In 2 months the client received 263 leads, closed 4 deals worth $1,225,000 and saw brokers respond 3x faster.

delivered to the client in 2 months: 263 leads
high-quality leads against the KPI: 48%

Context

A boutique real estate agency in Thailand selling property from four different projects to Russian- and English-speaking buyers. Alongside lead generation, the brief covered how its brokers handle deals in the CRM.

The project was carried out under an NDA: the agency and its projects stay unnamed, while every figure below is a real campaign result.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

Bring in 200 targeted leads from Russian- and English-speaking buyers
Make the sales team work more efficiently
Roll out an AI quality-control copilot for managing deals in the CRM

What we launched

36 ad groups launched

Behind them: 23 original video creatives, each backed by an extended customer journey map (CJM) for its platform.

4 landing pages

Each of the 4 projects in the campaign got a branded landing page of its own.

Illustration of blocked IP addresses and devices

Anti-spam filtering

Over 26 devices and 87 IP addresses were cut off from the campaigns, and 2,980 bots and non-target visits were turned away before the main landing page.

Lead automation

Leads land in the CRM, a Telegram chat pings the team about new ones, and a Google Sheet keeps both the lead base and the mailing lists.

A more efficient sales team

Training sessions for the sales team, plus an AI quality-control copilot that fills in CRM data automatically and keeps an eye on how brokers work.

Results

Traffic 263 leads
delivered over 2 months of work
Deals 4 deals worth $1,225,000
1 of them for $850,000, the other 3 at an average of $125,000
Quality 48%
of leads fit the narrow quality criteria set by the KPI
Broker efficiency 3x faster
brokers now respond; leads in hot stages grew by 34%, and deal errors fell by half
Lead processing 5–6 leads a day
handled by the sales team

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