Lead generation for a real estate agency in Turkey: 2 deals worth €522,000 in 16 days

Context

A real estate agency in Turkey that sells to Russian-speaking buyers; this campaign promoted two of the projects in its portfolio. The work was done under an NDA: the agency and its projects stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Bring in 100 targeted leads from the Russian-speaking segment

What we launched

10 ad groups live

We made 6 original video creatives, each backed by an extended customer journey map (CJM) built for its ad platform.

2 quiz landing pages

Each of the two projects in the campaign got a branded landing page of its own.

Anti-spam filtering

Over 15 devices and 67 IP addresses were blocked from seeing the ads, and 573 bots and direct visits were screened out before they could reach the main landing page.

Lead automation

Leads go straight to the CRM, a Telegram chat pings the team about each new one, and a Google Sheet stores the lead base for follow-up mailings.

Results

• Traffic 104 leads

  came in over 2 weeks of work

• Deals 2 deals worth €522,000

  with an average deal size of €261,000

• Quality 51%

  of all leads met the narrow quality criteria set in the KPI

• Lead processing 5–10 leads a day

  handled by the agency’s sales team

• Cohort 12 warm leads

  are still being worked and will seed the next sales cohort