Testing a new market: 2 deals at 3% conversion in 3 weeks for an agency in Oman

Context

A real estate agency from Dubai that had just opened an office in Oman. It came to us to test both the new region and the partnership on English-speaking buyers, with one project in the campaign. The work was done under an NDA: the agency and its project stay unnamed, while every figure below is the campaign’s own.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Help a Dubai agency test its new Oman office — and the partnership — with 50 targeted English-speaking leads a month

What we launched

3 ad groups live

6 original creatives — 3 videos and 3 static ads — with an extended customer journey map (CJM) prepared for every ad platform.

1 quiz landing page

The single project in the campaign got its own branded landing page.

Anti-spam filtering

More than 15 devices and 7 IP addresses were excluded from the ads, devices set to Indonesian and Sinhala were switched off to sharpen delivery, and 379 bots and direct visits were kept away from the main landing page.

Lead automation

Leads are handed to the CRM automatically, a Telegram chat announces each one, and a Google Sheet keeps the lead base and mailing lists.

Results

• Traffic 63 leads

  came in over 3 weeks

• Deals 2 deals

  closed, with an average deal size of $206,000

• Quality 42%

  of leads met the narrow quality criteria in the KPI

• Anti-fraud 379 bots and direct visits

  blocked, along with 15 devices and 7 IP addresses

• Cohort 12 warm leads

  remain in the pipeline as the base of the next sales cohort

• Lead processing 2–4 leads a day

  from the campaigns, handled by the client’s sales team