8 ad groups running
We created 11 original video creatives and mapped out an extended customer journey (CJM) for every ad platform they ran on.
Lead generation for a Bali agency: 5 deals worth $675,000 in 24 days
The brief asked for 100 targeted leads a month from Russian- and English-speaking apartment buyers. The campaigns brought in 136 leads, and within 24 days the agency closed 5 deals worth $675,000.
- from 5 deals in 24 days of work
- $675,000
- high-quality leads against the KPI
- 53%
Context
A real estate agency in Bali selling apartments to buyers from the Russian- and English-speaking markets. The work was done under an NDA, so the agency and its projects stay unnamed; every figure below is taken from the campaign itself.
Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.
The brief
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Deliver 100 targeted leads a month for apartments from Russian- and English-speaking audiences
What we launched
2 branded landing pages
The campaign promoted two projects, and each one got a branded landing page of its own.
Protection from spam and bots
More than 14 devices and 31 IP addresses were blocked from seeing the ads, and 892 bots and non-target visits were stopped before the main landing page. Regions where leads have historically rarely qualified were switched off as well.
Automated lead routing
Every lead lands in the CRM, a Telegram chat pings the team the moment a request arrives, and a Google Sheet stores the lead base broken down by property type.
Results
- Traffic 136 leads
came in over the course of the campaign
- Deals 5 deals worth $675,000
averaging $135,000 per deal
- Quality 53%
of the overall KPI was made up of leads that passed the narrow quality criteria
- Lead processing 5–6 leads a day
handled by the agency’s sales team
- Hot leads 4 hot leads
have already had an online presentation
- Cohort 19 warm leads
are still being worked and will seed the next sales cohort
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Bali Developer - from 2 deals in one month
- $1,090,000
- share of high-quality leads in the KPI
- 53%
Bali: 2 deals worth $1,090,000 for a premium developer
Read the case
Bali Developer - received by the developer in one month
- 102 leads
- high-quality leads against the KPI
- 50%
Bali: 3 deals and 20 active clients in one month
Read the case
Bali Developer - from lead to deal
- 14 days
- leads a day handled by the client’s sales team
- 20