Lead generation for a Bali agency: sales up 20% and 4 deals in the 1st month

Context

An established real estate agency in Bali, trusted by developers across the region and running its own in-house traffic team. The agency is not named on this page; the results below are the campaign’s actual figures.

Delivered with our partner team for real estate marketing. Client, developer and project names are withheld under NDA; the figures are the campaign’s own.

The brief

1. 01

   Increase the inflow of high-quality leads to keep the sales team busy, with conversion to deals no lower than the in-house traffic team achieves

2. 02

   Work out a strategy for scaling traffic from the campaign channels until the sales team is loaded efficiently

3. 03

   Roll out the ad tools that perform best in the Bali market

What we launched

46+ ad groups live

25+ static and 15+ video creatives were produced, each paired with a dedicated customer journey map (CJM) for its ad platform.

5 landing pages

Built in 3 formats, the landing pages turned visitors into leads at an average rate above 20%.

CRM and process automation

Lead transfer was connected, sales funnels were set up in the CRM, and lead processing was automated.

04

Lead recovery

Every lead that declined gets an extra follow-up call, and those who come back are handed over to the agency’s sales team again.

Results

• Conversion More than 35%

  of leads moved into qualified CRM stages, and some went on to hot stages

• Deals 5 deals

  closed so far, with more expected as the current lead cohort matures

• Effectiveness ROI of 5,247%

  over the ad campaign: the revenue earned covered the investment more than 50 times

• Anti-fraud 347 suspicious clicks

  were flagged as fraud and blocked before they reached the agency’s sales funnel