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Reach to revenue
calculator.

Enter your reach and average ticket — the calculator works out keyword messages, leads, meetings, deals, revenue, and what each of those costs. Every conversion is visible and can be replaced with your CRM data.

Run my numbers

Planning model, not a financial promise

Your scenario

Calculate your funnel in 30 seconds.

Pick a niche, set the reach and your average ticket. Everything else is pre-filled with benchmarks — refine it once you have CRM data.

Inputs

Niche Real Estate Change
Forecast per cycle $37,500

5 deals · 90 days

The average sale price of one apartment, house or investment property.

$250,000
$100,000 $2,000,000

The corridor is the planning range for this niche. Have CRM data? Use it.

10%
5%15%
Fine-tuningSales cycle and upper-funnel rates — for teams with their own benchmarks.

A lead is someone who followed the link and registered in the funnel. Qualification is measured against leads, not against keyword messages.

Niche base scenario

Your forecast

Expected values for the selected period

Revenue potential per cycle $37,500 90 days to realise · before costs and taxes
Average per 30 days $12,500
Expected deals 5
Qualified meetings 50
AI-agent dialogues 6,000

How reach becomes deals

Expected values per period; fractional deals are normal in a forecast.

  1. 01 Reach 10,000,000

  2. 0.1% sent the keyword

    02 Keyword messages —

  3. 15% passed qualification

    03 Qualified leads —

  4. 10% reached a meeting

    04 Property showings —

  5. 10% closed into a deal

    05 Property deals —
Get a plan for these numbers

Method

Every number has a formula and a source.

Content mechanics are shared across niches; sales mechanics are not. Both are spelled out below, so you can check the forecast instead of trusting it.

  1. 01 Keyword messages reach × keyword response rate
  2. 02 AI-agent dialogues keyword messages × dialogue rate
  3. 03 Leads keyword messages × registration rate
  4. 04 Qualified leads leads × qualification rate
  5. 05 Meetings qualified leads × meeting rate
  6. 06 Deals meetings × meeting-to-deal rate
  7. 07 Business revenue deals × average ticket × revenue share
  8. 08 Monthly equivalent revenue × 30 ÷ sales cycle in days
  9. 09 Cost per lead, meeting, deal package price for the selected reach ÷ volume at that stage
REAL ESTATE / DEFAULT 5–15%

Why real estate starts at 10%

The default is a neutral planning point, not an industry guarantee. Zillow asks selected partner teams to aim for 10% connection-to-close, while recent market summaries place cold online lead-to-close materially lower. We therefore expose a conservative 5–15% meeting-to-deal corridor and let your CRM data override it.

We break your funnel down with you. Free.

Leave your account and one contact detail. We rebuild the forecast on your real numbers, then walk you through it on a call — with the media plan and the content strategy that produce those numbers.

  • Funnel decomposition on your numbers
  • Media plan: how much content, and where
  • Content strategy: topics and formats
Which account should we audit?
Platform
A profile link works too.
What's the business?
Who are we sending this to?
So we can send you the full breakdown and answer questions.

No calls. Your audit opens on the next screen.