Field notes from the autonomous content frontier.
AI avatars, brand-safe automation, and short-form video that actually performs — written for operators, not spectators.
Build a Content Engine That Can Veto Its Own Writer
The real prompts behind our pipeline: a Sonnet writer, a Gemini critic that vetoes it, an editor with a kill switch. Copy each into your Claude Code.
ReadThe Registry That Caught Us Copying the Number We Built It to Debunk
Our fact registry blocked us from printing Instagram's post limit, then we found we'd copied it wrong ourselves — twice, on record.
ReadOur AI Editor Accused the Critic of Hallucinating
An editor verdict called a critic's catch a hallucination. It wasn't — the bug was draft ordering, and we only caught it by auditing our own logs.
ReadAI Video for Business: Formats That Actually Work in 2026
Generative video is past the demo phase. A field guide to the formats short-form feeds reward — and the habits separating growth from churn.
ReadWhat Is an AI Avatar? A Practical Guide for 2026
AI avatars have moved from novelty to infrastructure. What they are, how they differ from deepfakes, and what matters when you put one to work for a brand.
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